HTTPS protocol - SEO tips and tricks
Google's exact ranking criteria are not known, which is why it was a surprise when it announced that the use of the HTTPS protocol has an impact on the rankings. It is expensive, risky and far from simple. But it has the advantage of making data more secure, which ...
Facts and misconceptions about negative SEO
The main purpose of introducing the Google Penguin algorithm was to filter out unnatural link profiles. However, it also allowed website owners to deliberately weaken competitor websites. There are several methods that malicious users can use, but the most common is to manipulate link relationships: links ...
What's new in Google Adwords
September 2014 Google Adwords has undergone several changes over the summer, with the introduction of new features focused on display campaigns, providing businesses with even more effective optimisation. Here's a little information about some of the new features: 1. Dynamic sitelinks Sitelinks, or ...
The online content strategy and its steps
A content audit is a qualitative analysis of the data on a website: to evaluate the content, we collect URLs and assign the necessary data, which we then analyse. It seems simple, but it's not. However, it has numerous benefits when done. Completing the process can help you determine: ...
Project process
The complexity and interconnectedness of online marketing elements requires that they are treated as a whole. The elements are interdependent, yet closely related. The first step in the process is to assess the market space in which you will be present. Google ...
Analysis of competitiveness
One of the most important parts of the search engine optimisation process is competitor analysis. It can help you identify key objectives and develop a comprehensive, effective strategy. The process can be divided into 4 main parts.
Services
Internet marketing is an effective way to take business success to a new level, but we can only be successful if people find what they are looking for, but to do that, it is essential that they know we are present in the online space. Today, there are several sites ...
Google's algorithm
Where are the days when just typing a few keywords into your website and then placing a few links could get your website to the top of the search results? Google's ranking algorithm is getting more and more sophisticated every year. The evolution of the Search ...
LongClick!! - If you have a website you should know what it is!
Google is very keen to give you the best possible results when you search for something. But what counts is largely determined by how we, the users, perceive the website. If we think it's good, we're in a good position ...
Weboptim.hu - Online marketing and search engine marketing blog
Google Adsense optimisation tips Google Adsense is all about allowing website owners to rent out their website space to display ads to earn money. But how can we as website owners optimise these ads? Read our article to find out! Read more > Risky link building Link building is often not easy ...