VideoMarketing i.e. Video and Marketing | Weboptim
Have you ever thought about how to promote your company with a minimum investment?
What is the channel where you can reach countless consumers with your advertising without having to spend large amounts of money?
Which is the medium whose role is growing more and more dynamically today?
Or which advertising tool has the greatest impact on your prospective customers?
The solution is video marketing.
It is a very simple advertising tool. We can make commercials, different kinds of videos - funny or informative, short spots of a few minutes - all to promote our company. Research has shown that the combination of sound and moving image has the greatest impact on consumers.
Video marketing is essentially a 2-3 minute web commercial. We can use it to promote a new product or service, or even our company. The videos can be distributed by the companies themselves via e-mail or placed on a website. If you have produced really creative content that appeals to consumers, you can even distribute the video to your own consumers on the web. We often get emails from a friend telling us that we have to watch this because it's really worth it, or maybe our friends share the video with us on a social networking site.
If you want to advertise on television or radio, it can cost astronomical amounts of money. By contrast, uploading a video to the internet costs nothing. Also, unlike television, you don't have to worry about when your video will be broadcast, it will be available on the web any time after upload. It doesn't require a huge investment to make, and you can target your audience more precisely.
Another advantage of video marketing over traditional advertising is that, for example, while newspaper or television ads are stumbled upon and forgotten after a few minutes, the internet is used by consumers in a targeted way, mostly to find information.
Furthermore, the benefits of video marketing include high click-through rate people like to watch videos online, whether they are specifically looking for something or just browsing the web aimlessly. Once they've clicked on our video, we can redirect them to our website or keep them on our website with a click, turning a customer's simple boredom into a purchase.
